Saturday, July 17, 2010


Tribal Fusion is a digital marketing solutions company that drives superior results at all levels of the purchase funnel. Our company is built around dedicated vertical teams that leverage their industry-specific knowledge of “what works” to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process. From custom “brand channels” to increase awareness to vertical-specific targeting tools to drive immediate purchase, Tribal Fusion offers smarter solutions that drive greater results.

Tribal Fusion is a part of the Exponential Group of online businesses – a technology-enabled media services company that delivers innovative products and services to meet the demands of today’s digital advertisers and publishers. Through a variety of offerings that includes Tribal Fusion, the Exponential™ group of businesses enables online advertisers to reach their target audiences from around the globe to across town. Headquartered in Emeryville, CA, Tribal Fusion operates offices across the US, India, Australia, Canada, and the United Kingdom.

Tribal Fusion®, the largest privately-held ad network, delivers the most powerful advertising solutions for the world’s leading advertisers and top Web publishers

Profitable and rapidly growing, Tribal Fusion and its sister brands have received numerous industry awards for innovation and growth including Deloitte’s Technology Fast 50 – Silicon Valley, AlwaysOn OnMedia 100, and Red Herring North America 100 Winner.

Our strong beliefs are the cornerstone of how we operate and are the reason why much of our revenue comes from repeat business. We are committed to creating long-term value for our clients, partners, and employees. From our quality products to our superior customer service, we constantly strive to surpass expectations.

We are looking for exceptional people who share our commitment to excellence. If you think you might be a good fit for Tribal Fusion, please review our list of open positions. You can also contact us if you have questions or would like to submit your resume for future consideration.

Publishers who meet our rigorous quality standards can expect to discover the benefits of partnering with Tribal Fusion® and maximize the value of their highly targeted content:

A True Partnership
Unlike other networks that purchase ad inventory at a fixed CPM, thereby concealing their margins, Tribal Fusion collaborates with our publisher partners on a completely transparent revenue share model. This translates to a true partnership such that only when our publishers succeed, do we succeed. This commitment to publisher success means we work that much harder to secure the highest eCPMs, the biggest advertising budgets, and the most appropriate advertisers for our partner sites’ users.

Quality begets quality
We at Tribal Fusion believe that the strength of our network lies in the richness of our publisher partners’ content and audiences. As a result, we only work with high quality publishers that host highly targeted content, professional site design, and desirable audience compositions – and our advertisers know it. Even better, they are willing to pay for it. This means that we deliver among the highest eCPMs in the industry from the highest quality advertisers.

Optimization Technology
The Tribal Fusion ad server is one of the most effective and complex technologies in the marketplace, instantaneously sifting through all the advertising campaigns currently running through the network to select the most appropriate impression to serve a user at that precise moment. Basing its decision on variables such as site performance, targeting parameters, and content, our server efficiently connects our advertisers’ campaigns with the audience that a site offers, thereby maximizing the revenue a publisher generates and ensuring the success of our advertisers.

Wide Suite of Solutions
Tribal Fusion does more than offer display advertising to our publishers. Through its parent company, Exponential Interactive, qualified Tribal Fusion publishers are eligible to run not only our premium CPM advertising on their sites, but also in-text advertising, lead generation portals, performance marketing, and high impact branding campaigns.

Site Requirements
To be considered for acceptance into the Tribal Fusion Ad Network, publishers must have:
•A minimum of 500,000 unique users per month
•Highly targeted, relevant and regularly updated content for which the publisher is directly responsible
•A professional and attractive site design
•An active user base
•Its own top-level domain URL
•An active, publicly stated user privacy policy (please click here for more information on creating a user privacy policy)
•To be eligible to receive campaigns from advertisers, Publishers in Tribal Fusion Network must agree to and adhere to NAI’s Self-Regulatory Principles, the CAN-SPAM Act of 2003 , the COPPA Act of 2000 and IASH Terms and Conditions.

Please note that meeting the minimum requirements does not guarantee acceptance into the Tribal Fusion Publisher Network. In addition to the factors listed above, we evaluate site content and audience based on current advertiser demand, our current code of conduct, publisher terms and conditions and industry best practices.

We do not accept sites that:
Contain content or links to content that include, but is not limited to:
•Sex, pornography or otherwise adult-oriented content
•Promotion of the excessive use of alcohol, tobacco or illegal substances
•Violence, profanity, expletives or inappropriate language
•Promotion of illegal activity such as copyright infringement, racism, hate, mail fraud, spam, pyramid schemes, or other advice not permitted under applicable law
•Libelous and defamatory material and/or is contrary to public policy or otherwise unlawful
•Support an excessive amount of advertising (stacking ads, more than three banner ads on a page, pages hosting only advertising, etc.)

Q:    How do I apply to have Tribal Fusion® represent my website?
A:    It’s simple. Just complete the online application. We will evaluate your site and respond to your application within one business week. Apply now.

Q:    What are the requirements for a publisher to join Tribal Fusion®?
A:    View site requirements.

Q:    Why is Tribal Fusion® the best representation company for my website?
A:    Tribal Fusion’s® CPM rates are among the highest in the industry and we work with only the most reputable advertisers. We also offer reliable payments, free ad-serving technology, a dedicated account manager and up-to-date, real-time reporting. See the benefits section for more information.

Q:    How does Tribal Fusion® pay for campaigns that run on my site?
A:    Tribal Fusion® pays publishers 55% of all revenue we secure for your site.

Q:    When will I be paid for the impressions I allocate to Tribal Fusion®?
A:    Payment terms are net 45. Tribal Fusion® will issue and mail you a check 45 days after the last day of the month during which your site generated more than $50 in net revenue.

Q:    How will my site be categorized?
A:    Sites are categorized by content, rather than demographics. Your dedicated account representative will place your site in an appropriate category after tag implementation and ad placement has been verified and approved.

Q:    Can I control the content and type of ads that appear on my site?
A:    Yes. You can control the content of ads by blocking ad categories (i.e. gambling, religious, political, alcohol, flashing, warning, etc.) or by specific advertiser domain names.

Q:    What ad sizes and placements does Tribal Fusion® support?
A:    See ad format for more information.

For more information about Exponential, Inc. and a complete list of the management team, please click here

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